U2 Turns to Facebook

U2 continuing on their marketing and promotion of their new album will turn to social media on Tuesday October 14, 2014 which kicks off the worldwide release of Songs Of Innocence on CD & Vinyl. U2 fans have been asked to post  questions posted on the official U2 Facebook page. 

The band has always looked for new ways to connect to their audience so the idea of using Facebook as their platform for direct interactive communication should come as no surprise.

Fans will be allowed to post any question they choose to ask however that does not mean they will answer all of them. Prince has done the same thing a couple of weeks ago and ended the session with only one question answered. We kind of thing U2 will stick around and answer a few more because of their close relationship with their fans.

Post by U2.

U2's Cross Marketing Machine "The Walking Dead"

U2’s marketing machine has always been on top of their game. Cross marketing into current TV, series seems to be something new for the boys from Dublin. “The Troubles” has started to appear in “The Walking Dead” series, which is extremely popular in the US.

The clips titled with reference to U2 and only feature U2 music. No band images are within and the band not expected to appear within any of the commercials.  

U2 has new management that clearly understands how to reach the younger audiences. We can expect that U2 will appear within more cross marketing and promotional messaging as the machine continues to ramp towards 2015.

U2 2015 World tour !

U2 fans you have been waiting for a long time. Yes, the boys will hit the road 2015 with their families and close friends, Bono said “You know what it's like now, it's like a whole city goes on the road with us. Our kids go out on the road, they get excited about it; It's like . . . yeah, it's kind of a whole . . . Dublin goes on the road."

This tour will be scaled back to give a intimate setting due to the nature and themes of the current album as well as the expected new album. The Edge acknowledged that they are not looking to launch into a massive tour this time around. Heck, it is hard to throw up something against 360. That was massive and beyond approach for most bands.

We can expect to see some announcements shortly. Bono confirmed that the band could not get any bigger than 360 if they tried so pulling back would make much more sense due to the new music style and vibe.  Still in the early stages of planning and routing the tour so ease back fans and start saving those coins. Its going to be a busy 2015/2016 season.

Songs of Experience Almost Ready

Adam had a lovely outing recently that allowed us to peek into what is up next for the boys.  He said the next project is about 70% complete with some fine turning going on right now. They have the layout of the songs that they plan to have on the album. Suggested a possible different way of releasing the music next time around suggested that we might see a completely new method of delivering music.  

Adam has been quoted as saying "Depending on how long it takes to be completed, there may be a whole new delivery method invented by then. I think we just have to wait and see," he said. "There will be a bit of water under the bridge before we get to that point.

Songs Of Innocence, eligible Grammy

Did you ever doubt the U2 marketing machines would allow the bands hard work go unnoticed for Grammy consideration? The label rush out to a very small limited group of record stories a vinyl copy of current release made available for sale by today's cut off point.

Sources inside the machine said that the band and the label knew that they needed release something before the cut off to considered.

Grammy guidelines are very clear and communicated that the band will be eligible for the upcoming 57th Annual Grammy Awards on February 8th, 2015. "As long as the album, be it CD, vinyl or digital, is available commercially for sale to the public by our eligibility cutoff date at a nationally recognized retailer or website, then it's eligible for consideration,"

The fine print states: For the 57th Annual GRAMMY Awards, albums must be released between Oct. 1, 2013 and Sept. 30, 2014. Recordings must be commercially released in general distribution in the United States, i.e. sales by label to a branch or recognized independent distributor, via the Internet, or mail order/retail sales for a nationally marketed product. Recordings must be available for sale from any date within the eligibility period through at least the date of the current year's voting deadline (final ballot).

2015 Tour Smaller Venues

Dublin started packing for this up coming tour sometime ago. New road cases ordered and we can expect to see the whole family out on tour next year. 

What will be different this tour is that the shows will be in smaller venues because the music is much more personal intimate  that a small venue would be better suited for. Yes 360 was amazing and some would say heck it sure was intimate however that was a massive under taking with a BIG ROCK show feel.

Christian O'Connell, Bono said: "We're gonna be touring. We're gonna start next year. Were gonna try and play the O2 and places like that, more indoors that outdoors this time, but we'll see where it takes us.

"It's exciting. We'll be coming your way and these songs are the songs that, I think . . . I think they will play themselves."

Bono further admitted that he finds it harder than ever to tour and leave his family.

He added: "Only if the songs are great can you bear leaving home. We all have families and mates and... so you know, you're looking for 11 great reasons to leave home and I think we've got them.

"You know what it's like now, it's like a whole city goes on the road with us. Our kids go out on the road, they get excited about it. It's like . . . yeah, it's kind of a whole . . . Dublin goes on the road."

U2 Raw, Naked and Intimate

A throw back to the eighties with new album images offers a rare view into Larry’s shy world. U2 say the album cover reflects "the new songs and their inspiration in the early years of U2 as teenagers in Dublin."

According to a statement on U2.com, the artwork by British fashion photographer and film director Glen Luchford, "resonates with the band's iconic 1980 debut album Boy - and the album War, three years later." 

Both of those albums featured the face of Peter Rowen, the younger brother of Guggi, Bono's childhood friend growing up on Cedarwood Road in Dublin.

Their music has always been about community, family, faith and friends this new project reflects a very intimate side that should stand on its own. Bono said, “With this record we were looking for the raw, naked and personal, to strip everything back” and the images on the album reflect the innocence and the unique relationship of a parent and child.

The photo shoot with Larry and his son was really an experiment however; everyone loved it because of its visual metaphor and thought this was a prefect image to use on the album.

"If you know the album, you will see the themes in the visual language, how 'holding on to your own innocence is a lot harder than holding on to someone else's" said Bono.

The release date has been set for October13th  and will be available in three formats, with exclusive bonus material including two new studio tracks, two alternative versions, and a 6-song acoustic session. 

The Boys in Dublin

LZuni

LZuni

The boys happen to be in Dublin for a Rolling Stones cover shoot.  We are not sure if they stopped in for a few pints at the Guinness Storehouse however we do know that they borrowed a couple of boxer dogs from folks passing by.

Its just over a week ago that the largest album release ever which soon will be available to 119 countries was released.  The blow back was a bit much, some of the younger apple device owners had no clue who U2 was nor did they want to even check it out.  

During Bono’s Radio 2 interview, he said he was happy with the results of the number of listeners and that its pretty cool to have a 38 million people to get your music all at once.

LZuni

LZuni

Bono also went on to say no one has deleted more U2 songs than U2 as well as pointed out  "All I can say is that there's a lot of blood, sweat and tears which went into your junk mail."

U2's marketing machine continues to promote this album and is looking to have a big release in a few weeks.

We know that the announcement of tour dates will follow shortly and we even have a few locations that the boys are sure to be putting on a brand new show.

U2 Next Project 2015

Not that we put any stake in this rubbish that the next album called "Songs Of Experience"  could be release a year from now. However noise around the blog world suggests that the boys project is not as ready as one would have thought.  Frankly its just noise. right now lets kick back and enjoy the release we have and await the announcement of a tour in 2015. U2's marketing machine is in full effect right now with the boys doing lots of interviews and within those interviews we may get some sense of what is next for the boys.