Good Bye San Jose

Erisman/U2TOURFANS 2015

Erisman/U2TOURFANS 2015

SAN JOSE, Calif. — Last night U2 wrapped up their San Jose, stay at the SAP Center with Bono giving thanks to the people that either support the one campaign or happen to be friends. He remembered Joey Ramone’s birthday and threw out a snippet of a WHO song in honor of Townshend’s birthday. 

The show came with some expectations, fans have been waiting sometime to see Bono and the boys preform.

The set list was for the most part the same however we did get a couple of treats: The Electric Co and Bad made its way into the set list. “Bad” written in at the last minute gave fans some hope that the boys will mix in a couple of their other tunes. The complete update as well as couple of treats can be found on our city page breakdown.

When Love Comes To Town U2 Honors B.B. King Second Night

(Photo by Kevin Mazur/WireImage)  U2TOURFANS 2015

(Photo by Kevin Mazur/WireImage)  U2TOURFANS 2015

VANCOUVER, BRITISH COLUMBIA — Opening night ended a bit early when The Edge walked right off the stage. Last, nights show had everyone taking a couple of jokes about the little spill. "Somebody said that the Edge had downloaded himself into the audience without asking permission," he said. "I thought that was great." Second night with a brand new stage, new songs the band sure did not play it safe with using the same set. They mixed it up and honored B.B King playing "When Loves Come To Town" for the first time in 23 years. Hearing the tune with Bono covering all of King's lines was a sad reminder that B.B. truly is gone. "Wow," Bono said at the end. "The thrill will never be gone." Complete show wrap up can be found via our city link.

Songs Of Experience 18 Months Away Plus or Minus

Today FM's The Mix Up show featured an interview with The Edge where he outlines the work flow process.  Currently the band has been focused on rehearsals for the up coming tour. While they are focused on the tour they have set aside time to push the next album out.

Finishing date are fluid, its hard to predict. They refuse to rush the process and the label of course will not force them to throw out another album before its completely ready.

The band has never released a "rushed" product and at this point why start now.  The Edge said "We don't want to release anything that we haven't had a chance to really finish to our satisfaction."

Bono Fit and Ready to Report May 14

It’ll be a battle to be match fit for May 14th. My southpaw is a bit tricky, but my right hook is ready to rumble for sure. We’ve got something beyond incredible planned. And I’m ready to fight for it.
— Bono

Gasps, heard around the world last November when U2 fans heard of Bono’s bicycle accident in New York’s Central Park.

Fans began to wonder if this could be the final performance for Bono with injuries that included a facial fracture, pins in the arm and a long road to recovery.

However has Bono continues to work on his health one thing is clear. The relevancy of U2 shall never be in question again.

U2 dominance in the digital download space and recurring listener space has proven that U2 can create new audience by simple smart marketing.

The Kantar report , which sampled 978 iOS users drawn from a larger panel of more than 2,500, 23 percent of them listened to U2 in January. In comparison, 11 percent listened to at least one song by Taylor Swift.

"Haven't got a clue!" Bono admits when asked about Kantar and its methodology. "I guess it's possible they could have randomly selected thousands of individuals with impeccable taste," he cracks, "who are not unduly influenced by the feeding frenzy that the blogosphere seems to become if there's a spot of blood in the water." The Edge had some comments in a RS interview that highlighted. That lots of music fans simply just download music or sign up for services with reading the fine print.

"Lots of people, including me, don't read the instructions. When you select automatic download on iOS, you're signing up to be pushed free content. It's not exactly small print, it's just a box you tick or don't. I understand how and why people got annoyed. But really, with all that's going on in the world. . .come on. Apple and U2 were genuine about this whole thing. Apple were being generous and we were trying to do something different to get through the noise. There's always a few teething problems when you're in new territory. . .One of which was that people thought we were giving the album away, that we'd suddenly become all about free music, when the opposite is true. We fervently believe all artists should be paid for their work. But we, like every musician, have to look at other models of getting paid. We were in the position where we can take a chance like this and weather the storm.  There's some phrase about breaking eggs and omelets that's probably appropriate here. "

When asked what have you learned about the digital era, The Edge replied we're in the dawn of it. The thing it's easy to forget when you live in modern times is that they're modern for about another 30 seconds. . .more so than ever. In a few years we'll look back on this time like we look back on VCRs and rotary phones. When the radio arrived, everyone thought that was the end of sheet music. I think music has become devalued and disposable in the commercial world – but not to music lovers or the people who make it, and not all big tech either. Apple – and U2 – fight hard for artists to be paid.

In the future, technology has to be a better servant of music, and not its slave master. We can take advantage of the benefits of technology, and we do, but it's also beholden on those of us who have been so well rewarded by music to figure out a way to preserve the ability for artists to create and thrive. Fans have always shared U2 music either by cassettes or cd’s the next phase was not as challenging as one would think. Digital music is here to stay how people pay for it remains to be up for possible interpretation. U2 has always had bright young marketing people around them to think out of the box when it comes to promoting U2 music. The survey proves that nothing can be left to chance. Creative minds should be looking at new ways to reach their audience.

Bono said it sounds boring, but our drug of choice at the moment is songwriting, and trying to take U2's to the next level. What is clear is that U2 is not going into that discount record bin anytime soon and that the future is as bright as they want it to be.