RIM has signed on to be the sponsors of the 2010 U2 North American tour. The U2 360 Tour which has been touted as the largest rock and roll touring production, is set to go on the road again as the U2 2010 tour.
Irish rockers U2 will step on stage tomorrow in Tampa, Florida, helped by BlackBerry’s sponsorship of their world tour in a deal no record company could offer. Remember the video ? The moving lights ?
The RIM marketing team and the advertising agency have failed ! This was a slam dunk if ever I saw one. The market demo of a blackberry user fits right into the bands audience.
25th anniversary of their 1984 classic, The Unforgettable Fire, with an expanded reissue. Due out on October 27th via Island/Universal, the release will consist of b-sides, rarities, alternate versions, and previously unreleased songs, including “Disappearing Act” (a.k.a. “White City”), which according to Billboard, was only recently finished.
As for configurations, fans will be able to choose between a 180 gram vinyl album version, a standard re-mastered CD version, a deluxe double version with a 36 page bound book, and a limited edition super deluxe box set, which includes the two disc version, a 56 page bound book, 5 portfolio prints, and a DVD that will feature rare videos, concert footage and a “Making of” documentary of the album.
Remember we had reported sometime back the the boys planned a follow up to No Line on the horizon due out sooner, which we can expect more tour dates. Our sources suggest all the way to the end of 2010. U2 PR train is leaving the station and its a rolling along. Full speed ahead !
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