U2's Films of Innocence Due December 9th

11 different artists unite to create U2’s next release due December 9th currently available on pre-order “Films Of Innocence” Artist create visuals out of U2’s current album “Songs Of Innocence”

The film is only available on iTunes as of now. The release date is listed as December 9th, and the film can be pre-ordered now for $12.99 (USD) for HD, or $9.99 for standard.  Apple has already begun the promotion around the film and has it listed as one of the featured films.

U2's Films of Innocence

U2's Films of Innocence

11 of the world's most acclaimed urban artists unveil their work through a collection of art films, inspired by U2's Songs of Innocence. Taking the political murals of Northern Ireland as a reference point, U2 pioneered the project to celebrate the unique democratic power of urban art. Oliver Jeffers, Robin Rhode, D*Face, Mode 2, Chloe Early, Ganzeer, Vhils, Maser, ROA, DALeast, and Todd James make up this global multidisciplinary group project. Chosen for their undisputed ability to capture the imaginations of their audiences, the artists were given complete creative freedom to showcase their personal responses to U2's music, through a series of part-animated, part live action films. The result is an exhilarating display of diversity in approach, style and commentary. Powerful and cognizant, their works scale the globe, play with time, and weave between heightened reality and animated dreamscapes. United for the first time in film, the eleven international artists have taken their work from the streets to the screen. These original works of video art transpose their visions from the physical to the digital and are collected here together as a visual counter-point to the album, a set of unique and compelling Films of Innocence.

Jefferson Hack is credited as the film's director and Lois Newcombe as producer.

U2 Songs of Innocence and Experience

U2 released their 13th studio album yesterday (gosh we had hoped for the title Lucky 13) “Songs of Innocence” considered a surprise release and a super surprise “free” download. 

The marketing machines have really gone back and pulled out some old tricks for this one. However, that is not of interest to most U2 fans.

What really matters is the music! Yea I could use the terms “gestation” “delay” “lack of focus” however who really gives a crap about that when the music has arrived to us via iTunes just waiting for us to download.

Gene Simmons said Rock is dead, well U2 most not have gotten the funeral notice; this album is brilliant, fluid, bold and most of all fresh with tip of the hat to the past. Lets call this a reconnection to their past and to future audiences.

U2SOI copy.jpg

Bono and Edge created visions of a punk rock era and provided some balance for those that have yet to embrace the concept of punk rock.

Keeping it simple as to grab the attention of the youth today and U2’s attempt to remain relevant may cause some U2; fans to think that void commercialism and stay true to their roots. 

U2 is not a band that stands on past performances and while no tour dates announced surely we will see the boys across the world in 2015. 

Time will tell if Bono has met his goal to stay relevant and if fans embrace “Songs of Innocence”. I at first glance believe that we got our chance to see lighting in a bottle again. I am sure to have more to say about this over the next few weeks.  Bono did drop us a note updating on the next album to be released called " Songs of Experience"

We’re collaborating with Apple on some cool stuff over the next couple of years, innovations that will transform the way music is listened to and viewed. We’ll keep you posted. If you like Songs of Innocence,  stay with us for Songs of Experience. It should be ready soon enough… although I know I’ve said that before…

 

Letter from Bono

A letter from Bono, on the arrival 'of our new baby' - Songs of Innocence.

'Hello, bonjour, ciao, hola, hallo, zdravo, dobar dan, Dia duit, hæ, hej,hei, cześć, olá, ćao, namaste, sawatdee, jambo, pozdravi, Γεια σου, привіт, שלום, مرحبا, こんにちは, , سلام, 你好, Привет….

Remember us? Pleased to announce myself, Edge, Adam and Larry have finally given birth to our new baby… Songs of Innocence. It’s been a while. We wanted to get it right for you/us. We just finished it last week and thanks to Apple and iTunes it’s with you today. That’s already amazing to me as it normally takes a few months to turn this stuff around.

Part of the DNA of this band has always been the desire to get our music to as many people as possible. In the next 24 hours, over a half a billion people are going to have Songs of Innocence… should they choose to check it out. That is so exciting. People who haven’t heard our music, or weren’t remotely interested, might play us for the first time because we’re in their library. Country fans, hip hop afficionados from east LA, electro poppers from Seoul, Bhangra fans from New Delhi, Highlifers in Accra… might JUST be tempted to check us out, even for a moment.

What a mind blowing, head scratching, 21st century situation. Over 500 million people… that’s a billion ears. And for the people out there who have no interest in checking us out, look at it this way… the blood, sweat and tears of some Irish guys are in your junk mail.

You’ll have noticed the album is free to U2.com’ers from the band. It’s also free to everyone on iTunes thanks to Apple. To celebrate the ten year anniversary of our iPod commercial, they bought it as a gift to give to all their music customers.

Free, but paid for. Because if no-one's paying anything for it, we’re not sure “free” music is really that free. It usually comes at a cost to the art form and the artist… which has big implications, not for us in U2, but for future musicians and their music... all the songs that have yet to be written by the talents of the future… who need to make a living to write them.

We’re collaborating with Apple on some cool stuff over the next couple of years, innovations that will transform the way music is listened to and viewed. We’ll keep you posted. If you like Songs of Innocence,  stay with us for Songs of Experience. It should be ready soon enough… although I know I’ve said that before…

I hope after listening to our new long player a few times, you’ll understand why it took so long. We really went there… it’s a very, very personal album. Apologies if that gets excruciating… actually, I take that back. No apologies if it gets excruciating. What’s the point in being in U2 if you can’t go there?
There is no end to LOVE.'
BONO

U2 Expected at Apple Launch

The boys from Dublin are in Cupertino, California and set to be a part of Apple’s new iPhone 6 launch later today. The band will be appearing for the launch of the new phone, with the their new album being made available for streaming exclusively on the iPhone. Rumors have been circulating about U2, the Apple relationship, and the possible collaboration even to the point that a U2 spokeswoman said: “They are not releasing their album on the iPhone and they are not performing at the iPhone launch.” This turns out to be a half-truth statement and pretty much in line with a we would have expected from the marketing machine. 

The New York Times, The Irish Times all have reported over night that U2 will appear during the release of the new IPhone 6.  Sources suggest that the band will appear at the launch of the iPhone 6: “In addition to performing, the band will reveal an integration with Apple’s products that is connected to its next album.”

While representatives for the band would not comment, the new album format may similar to the app release by other artists of the years.

Follow the updates today #U2iPhone