U2's Cross Marketing Machine "The Walking Dead"

U2’s marketing machine has always been on top of their game. Cross marketing into current TV, series seems to be something new for the boys from Dublin. “The Troubles” has started to appear in “The Walking Dead” series, which is extremely popular in the US.

The clips titled with reference to U2 and only feature U2 music. No band images are within and the band not expected to appear within any of the commercials.  

U2 has new management that clearly understands how to reach the younger audiences. We can expect that U2 will appear within more cross marketing and promotional messaging as the machine continues to ramp towards 2015.

U2 Community Forum Now Open

We have been working for the past couple of months to build a new interactive U2 community within the U2TOURFANS social experience. 

Our team with the help of a few hundred great fans have created an online community that will allow you to share music, videos, stories, thoughts and well pretty much anything related to U2.

Yes you have a few other choices to share your thoughts on-line. What this new community will offer you is the chance to be apart of something fresh creative and most of all yours !

Yes that means you are free to comment, create or even share anything you like (remember its all U2)

This is your community and we welcome your feedback.  Its time to be  part of the U2TOURFANS community. The doors are open and we invite you in. Remember its brand new you make this community grow with your interactive comments. 

 

Enjoy

Dre

U2 Raw, Naked and Intimate

A throw back to the eighties with new album images offers a rare view into Larry’s shy world. U2 say the album cover reflects "the new songs and their inspiration in the early years of U2 as teenagers in Dublin."

According to a statement on U2.com, the artwork by British fashion photographer and film director Glen Luchford, "resonates with the band's iconic 1980 debut album Boy - and the album War, three years later." 

Both of those albums featured the face of Peter Rowen, the younger brother of Guggi, Bono's childhood friend growing up on Cedarwood Road in Dublin.

Their music has always been about community, family, faith and friends this new project reflects a very intimate side that should stand on its own. Bono said, “With this record we were looking for the raw, naked and personal, to strip everything back” and the images on the album reflect the innocence and the unique relationship of a parent and child.

The photo shoot with Larry and his son was really an experiment however; everyone loved it because of its visual metaphor and thought this was a prefect image to use on the album.

"If you know the album, you will see the themes in the visual language, how 'holding on to your own innocence is a lot harder than holding on to someone else's" said Bono.

The release date has been set for October13th  and will be available in three formats, with exclusive bonus material including two new studio tracks, two alternative versions, and a 6-song acoustic session. 

U2 Songs of Innocence and Experience

U2 released their 13th studio album yesterday (gosh we had hoped for the title Lucky 13) “Songs of Innocence” considered a surprise release and a super surprise “free” download. 

The marketing machines have really gone back and pulled out some old tricks for this one. However, that is not of interest to most U2 fans.

What really matters is the music! Yea I could use the terms “gestation” “delay” “lack of focus” however who really gives a crap about that when the music has arrived to us via iTunes just waiting for us to download.

Gene Simmons said Rock is dead, well U2 most not have gotten the funeral notice; this album is brilliant, fluid, bold and most of all fresh with tip of the hat to the past. Lets call this a reconnection to their past and to future audiences.

U2SOI copy.jpg

Bono and Edge created visions of a punk rock era and provided some balance for those that have yet to embrace the concept of punk rock.

Keeping it simple as to grab the attention of the youth today and U2’s attempt to remain relevant may cause some U2; fans to think that void commercialism and stay true to their roots. 

U2 is not a band that stands on past performances and while no tour dates announced surely we will see the boys across the world in 2015. 

Time will tell if Bono has met his goal to stay relevant and if fans embrace “Songs of Innocence”. I at first glance believe that we got our chance to see lighting in a bottle again. I am sure to have more to say about this over the next few weeks.  Bono did drop us a note updating on the next album to be released called " Songs of Experience"

We’re collaborating with Apple on some cool stuff over the next couple of years, innovations that will transform the way music is listened to and viewed. We’ll keep you posted. If you like Songs of Innocence,  stay with us for Songs of Experience. It should be ready soon enough… although I know I’ve said that before…

 

Letter from Bono

A letter from Bono, on the arrival 'of our new baby' - Songs of Innocence.

'Hello, bonjour, ciao, hola, hallo, zdravo, dobar dan, Dia duit, hæ, hej,hei, cześć, olá, ćao, namaste, sawatdee, jambo, pozdravi, Γεια σου, привіт, שלום, مرحبا, こんにちは, , سلام, 你好, Привет….

Remember us? Pleased to announce myself, Edge, Adam and Larry have finally given birth to our new baby… Songs of Innocence. It’s been a while. We wanted to get it right for you/us. We just finished it last week and thanks to Apple and iTunes it’s with you today. That’s already amazing to me as it normally takes a few months to turn this stuff around.

Part of the DNA of this band has always been the desire to get our music to as many people as possible. In the next 24 hours, over a half a billion people are going to have Songs of Innocence… should they choose to check it out. That is so exciting. People who haven’t heard our music, or weren’t remotely interested, might play us for the first time because we’re in their library. Country fans, hip hop afficionados from east LA, electro poppers from Seoul, Bhangra fans from New Delhi, Highlifers in Accra… might JUST be tempted to check us out, even for a moment.

What a mind blowing, head scratching, 21st century situation. Over 500 million people… that’s a billion ears. And for the people out there who have no interest in checking us out, look at it this way… the blood, sweat and tears of some Irish guys are in your junk mail.

You’ll have noticed the album is free to U2.com’ers from the band. It’s also free to everyone on iTunes thanks to Apple. To celebrate the ten year anniversary of our iPod commercial, they bought it as a gift to give to all their music customers.

Free, but paid for. Because if no-one's paying anything for it, we’re not sure “free” music is really that free. It usually comes at a cost to the art form and the artist… which has big implications, not for us in U2, but for future musicians and their music... all the songs that have yet to be written by the talents of the future… who need to make a living to write them.

We’re collaborating with Apple on some cool stuff over the next couple of years, innovations that will transform the way music is listened to and viewed. We’ll keep you posted. If you like Songs of Innocence,  stay with us for Songs of Experience. It should be ready soon enough… although I know I’ve said that before…

I hope after listening to our new long player a few times, you’ll understand why it took so long. We really went there… it’s a very, very personal album. Apologies if that gets excruciating… actually, I take that back. No apologies if it gets excruciating. What’s the point in being in U2 if you can’t go there?
There is no end to LOVE.'
BONO

U2 Expected at Apple Launch

The boys from Dublin are in Cupertino, California and set to be a part of Apple’s new iPhone 6 launch later today. The band will be appearing for the launch of the new phone, with the their new album being made available for streaming exclusively on the iPhone. Rumors have been circulating about U2, the Apple relationship, and the possible collaboration even to the point that a U2 spokeswoman said: “They are not releasing their album on the iPhone and they are not performing at the iPhone launch.” This turns out to be a half-truth statement and pretty much in line with a we would have expected from the marketing machine. 

The New York Times, The Irish Times all have reported over night that U2 will appear during the release of the new IPhone 6.  Sources suggest that the band will appear at the launch of the iPhone 6: “In addition to performing, the band will reveal an integration with Apple’s products that is connected to its next album.”

While representatives for the band would not comment, the new album format may similar to the app release by other artists of the years.

Follow the updates today #U2iPhone


U2 Spokeswoman Said No Deal

The independent is reporting that Bono has quashed rumors it has struck a deal with Apple to pre-load their new album on to the iPhone 6.

A spokeswoman for the band said Bono and co have not struck a deal with Apple to release their upcoming album on its next

"They are not releasing their album on the iPhone, and they are not performing at the IPhone launch," she said. She also said that band was not in Dublin at this time. 

U2 and Apple Music to our Ears !

Music to our ears ! If its true ! Apple and U2 have had a long standing relationship that started back with the iPod Red. Remember? 

The U2 Special Edition. Jet black, it bears a prominent red Apple Click Wheel and, on the flip side, the autographs of each U2 band member.

It came with an exclusive U2 poster and, of course, the signature white iPod earbuds and it included iTunes Music Store coupon you can use to get $50 off your purchase of "The Complete U2." As unique as the iPod itself, this digital boxed set brings together an amazing 400 U2 tracks. Songs span the band's celebrated career.

From "Boy" to "War" to "The Joshua Tree" to "Zooropa" to the soon-to-be-released "How to Dismantle an Atomic Bomb," it includes every U2 album and features over 25 rare and unreleased tracks.

So the idea that U2 and Apple would team up again for the release of iPhone 6 is really not that far off. U2 wants to reach the largest audience possible and wants to be tied into something hip and cool why not the iPhone 6 it seems to be the coolest item coming to market right around the same time as U2 releases their new single and expected new album, which we have great hopes that the album will be called "Lucky 13".

We have journalists in Ireland, the band has been rumored to have shot a music video in Dublin starring the next generation iPhone. We have tweets about the band located in LA right now and yet its all silent on the home front.

We are band from the Northside of Dublin

Just 35 years ago “Three” was produced as a limited run of 1,000 number copies.

It of course has been reissued a number of times since, about six more times.

However, it remains the most rarest U2 release ever and was later released on a CD in 2008 as part of the bonus disco with the reissue of Boy.

The track order determined by a listener poll on Fanning’s radio show; Callers chose "Out of Control" to be the A-side of the record, with "Boy/Girl" and "Stories for Boys" as runners-up, constituting the B-side of the record.

Shortly after the boys released the singles "Another Day", "11 O'Clock Tick Tock", and "A Day Without Me" before releasing Boy, in 1980.

U2 performed all songs from Three live regularly in the band's formative years. The earliest known performances of "Out of Control" and "Stories for Boys" took place in August 1979. "Out of Control" was written on lead singer Bono's eighteenth birthday."Boy/Girl" may have also been played at this stage: a song named "In Your Hand" may have been related in some way to "Boy/Girl" but no recordings of it exist.

The first confirmed performance of "Boy/Girl" took place in October 1979. All three songs were regularly performed on the Boy Tour in 1980–1981, although "Boy/Girl" appeared less than the others.

"Stories for Boys," which premiered at an unknown date in August 1979, was used as a concert opener a few times before being moved to late in the main setlist, nearer to "Out of Control", which was typically the last song of the main set. In mid-March 1981, the Three songs were united to close the main set.

"Stories for Boys" was first, followed by "Boy/Girl", which segued into "Out of Control". This trilogy lasted until the end of the tour.

"Boy/Girl" and "Stories for Boys" did not remain in the band's live repertoire long after the end of the Boy Tour. "Boy/Girl" was played three times afterwards, while "Stories For Boys" was initially frequently performed on the October Tour before it was removed from the setlist in late March 1982.

"Out of Control", however, remained in the band's live show for longer, rotating with "Gloria" as the concert opener on the War Tour and the first leg of the Unforgettable Fire Tour.

It then appeared twice late in the Unforgettable Fire Tour before returning sporadically to the setlist on the third leg of the Joshua Tree Tour and three performances on the Lovetown Tour. "Out Of Control" then had an absence from live shows of over eleven years.

U2: 18 Videos
Starring U2

It was played again on 15 May 2001 on the Elevation Tour. After initial infrequent performances proved popular with fans, it became more regular in the setlist as the tour progressed. It was retained on the Vertigo Tour for special occasions; it was played a total of nine times, including instances in Toronto and Los Angeles where U2 performed it with local bands. "Out of Control" made its U2 360° Tour debut in São Paulo.It made 5 other U2 360° appearances.

The song was also the closer to the Glastonbury 2011 set. The Vertigo Tour also saw part of "Stories for Boys" return to the setlist - Bono acknowledged its lyrical relationship with "Vertigo" by snippeting some lyrics from "Stories for Boys" at the end of "Vertigo".

This snippet was a regular feature of shows on the Vertigo Tour's first leg but was done only sporadically on the second leg and never on subsequent legs.

What’s up next for the boys 35 years later? Lucky 13 is on the way and the boys are wrapping up some promotional videos and pretty much putting on the finishing touches to get ready for another massive year ahead.