The U2 Method

U2 method of high-impact writing. You can use a 3 step method to easily catch the attention of readers from the very first sentence.

Love ‘em or hate ‘em, it’s indisputable that Bono and gang wrote some incredible, lasting pop songs. Tunes that become a part of people’s lives.

“One,” “Where the Streets Have No Name,” “Pride in the Name of Love,” “I Still Haven’t Found What I’m Looking For,” “New Year’s Day,” “Sunday Bloody Sunday,” “With or Without You,” “Beautiful Day,” the list goes on…

How does U2 have such high-impact songs? It all stems from Bono’s approach to songwriting: Write the best chorus you can, then make that the verse and write an even better chorus.

So simple, yet so effective.

3 Step Method to High-Impact Writing

What the heck does Bono’s songwriting have to do with us writers? This is Write to Done, not Songwriting to Done.

Answer: You can apply U2’s method of high-impact songwriting to your own writing. Make your articles as immediate and catchy as U2’s songs.

Here’s the 3 step method:

1. Write your high-impact point, the main message of your article
2. Make that the first sentence or paragraph
3. Write an even stronger point for the conclusion

So simple, yet so effective.

Plus, what’s awesome about the U2 method of high-impact writing is that it’s practical, rather than some abstract “push yourself to write better” tip
(what does that even mean?).

3 Reasons This Method Works

Here are 3 reasons why the U2 method will make your articles high-impact:

1. Capture a reader’s attention right away – our short attention spans need immediate hooking in, or else we quickly lose interest
2. Best foot forward – when you start off strong, people want to keep reading, just like a good intro riff makes you want to keep listening
3. More valuable article – you make it easy for the reader to get the value, and the less they have to work the more they’ll read and the more value they’ll get

Nothing Clever, Just Solid Writing

Some songwriters get caught up in trying to be clever, thinking they need to figure out some secret chord progression or song structure to make a better song.

But all it is is simply pushing yourself to make the most high-impact chorus you can, then making it what starts the song and creating an even better chorus.

The same goes for writers. If you want readers, you don’t need to be clever with some fancy structure or rhyming scheme. Just write the best darn point you’re trying to make, then make that start the article and push yourself to write an even better concluding point.

The U2 Method was used for this article

The first paragraph of this article was originally the conclusion. It stated the message and value of the article.

But than decided to utilize the U2 method and put the high-impact point in the very beginning. Now, this article starts off with (hopefully) an immediate and catchy paragraph that hooked you in to read this far.

Following the 3rd step of the U2 method, the conclusion you’ll read next is an even higher-impact point.

The U2 Method of High-Impact Writing

Transform your next article into a high-impact hit. Utilize the U2 method of high-impact writing to create an immediate article that captivates readers and hooks passer-bys.

You’ll capture a reader’s attention right away, have your best foot forward with your content, and create a more valuable article.

Oh U2, is there anything you wonderful Irishmen can’t teach us?

Ballet Company to perform U2 Songs

New York City’s most daring contemporary ballet company, Complexions will light up the stage at Kensington’s Parade Theatre next week with post-modern ballet that is both sassy and bold.

The modern dance company will perform several new works, including an exciting final act, Rise, that plays against a medley of music by U2.

The show also features the music of Muddy Waters, Rachmaninov and Billie Holiday.

Complexions founder and dancer Desmond Richardson, who has made a name for himself on US shows like So You Think You Can Dance, said the step which synchronized the 16 professional dancers from the contemporary dance company was they all had something else to say.

“It’s not just all about technique but it’s about soul and your spirit, we ask why are you in the room, why are you dancing. Because it can’t be superfluous, it has to be honest and real and that’s what the audience gets,” Richardson said.

The Tony-nominated performer who has bopped with Aretha Franklin and popped with Michael Jackson hails from a background of street and hip hop dance.

He started Complexions Contemporary Ballet 16 years ago with choreographer Dwight Rhoden with the aim of pushing the boundaries of what dance could be.

Richardson, who has also performed alongside Madonna and Prince, said his first step into commercial dancing was when he was handpicked by Jackson at 17 years to star in his “Bad” music video.

He said street quality helped him “because Michael wasn’t looking for me to do jets, he wanted me to do popping”.

Richardson said Complexions harnessesed the strengths of varied dance forms and it aimed to inspire its audiences through the passion and physicality of dance.

“Dancers are instruments,” he said. “And versatility is name of the game.”

Complexion’s world tour lands at the Parade Theatre from October 5-10. 

San Sebastian 50K Enjoy Classics

The Anoeta stadium, home of Real Sociedad, has spent four days getting ready for the arrival of U2 which begins on Sunday in San Sebastian, where 50,000 spectators are expected.

U2 has conquered the 45,000 spectators gathered at the Anoeta stadium in Donostia-San Sebastian. A giant circular stage, which surpassed in height the stands of the stadium, waiting for Bono and his men, who have come out to play after 22:00 hours. After one of the unreleased songs the band has been presenting in the second part of this tour (“The return of the stingray guitar), Bono was greeted with a terse” What! ” and has become the classic “Beautiful Day.” Then the singer has put the public in the pocket “Kaixo, We Know That We Are in the mystical San Sebastian!” (Kaixo”we know we are in San Sebastian mystical”).

”What time is it in the world?”(”What time is it in the world?”) Was the phrase repeated throughout the concert Bono. They have also been high when the winks and the clocks on the big screen, and has been at the end of the concert when the singer has revealed the answer to the question:”It’s show time!”(”Is !”). showtime The stage seemed from another planet, and references to space have been constant. Even been able to hear the words of a member of the International Space Station.

Although it was cold in Anoeta (about 12 degrees), the atmosphere was heated at times. The singer has been very close to the public and has even invited a fan to sing with him onstage. As is customary in the Dublin quartet’s concerts, have not missed the claims of human rights. With “Sunday Bloody Sunday” Bono has agreed Burmese activist Aung San Suu Kyi and Tehran, while in “Walk On” have appeared on stage Amnesty International members, holding lamps in their hands. Before the song “One” also has projected a video of the priest and peace activist Desmond Tutu South Africa. During the concert, Bono also recalled a couple of times the first vezque the band played together (34 years ago at the home of the parents deLarry Mullen Jr, Dublin).

At times have tried to caption the words of the leader of U2, but has not gone as expected, since the translation has appeared with many typographical errors and with only a few words translated into Castilian.

As expected, the staging was spectacular and U2 have performed 25 songs. Bono, The Edge and Adam Clayton have presented the themes of his album No Line on the Horizon, in addition to scrutinizing the classics of his 30 year career (“Walk On,” “Get on your boots,” “MLK”, “Where the Streets Have noname “,” One “or” Spanish Eyes “, who first played desdeagosto 2001). “With or Without You” and “Moment of Surrender” were the last songs of the night in a two-hour concert accurate.

This was U2’s third visit to Donostia-San Sebastian, after the concerts of May 14, 1992 and August 9, 2005.

ONE Campaign Under Fire

The non-profit ONE campaign, which was co-founded by U2’s Bono, has come under fire over a series of lavish gifts sent to journalists.

The organisation sent items including a $15 moleskin leather notebook and a $20 bottle of water to New York newsrooms.

ONE aims to increase government funding for and effectiveness of international aid programs.

The gifts were timed to arrive ahead of the UN’s Summit on the Millennium Development Goals, which began yesterday (September 20).

According to the New York Post, all of the packages were delivered by courier. Other items included  a small tin of Band-Aids and two syringe-style pens.

A spokeswoman for ONE declined to comment on how much money had been spent on the gifts, but said they were aimed to attract journalists’ attention.

“We think it’s important enough to try and break through the clutter,” she said. “That’s why we sent the boxes.”

Daniel Borochoff, from the the American Institute of Philanthropy in Chicago, said the PR drive as a “risk”.

U2Chile.net Reports South American Dates (Rumor)

U2Chile.net has reported on their web site 6 dates for a series of South American concerts.

March 25 & 26, 2011: Santiago, Chile
March 31 & April 1, 2011: Buenos Aires, Argentina

April 7 & 8, 2011: Sao Paolo, Brazil

This is not  official. There’s been nothing confirmed by U2 or Live Nation.



Producer to Mentor American Idol Contestants

Legendary record producer Jimmy Iovine (U2, Tom Petty, Dire Straits) has signed on as official mentor to the contestants on American Idol.

Iovine is Chairman of Interscope-Geffen-A&M Records and his role is part of a new deal announced last month between Universal, 19 Entertainment and Idol creator Simon Fuller. The labels will market, promote and distribute CDs form the TV show’s finalists. Previously American Idol was affiliated with Sony.

The new season of American Idol will begin January 12, 2011 on Fox with new judges Steven Tyler and Jennifer Lopez and without Simon Cowell.



Brussels Goes Crazy !

Even the rain could not stop a second show that was above amazing. The biggest show in the world landed and the boys played to amazing shows. Bad made its appearance the fans over joyed sang along most of the night. The setlist has been posted and videos keep coming in from you. If you have videos of the show let us know and we will be glad to post them.

The band came to the scene with all stadium lights on, enlarged at the huge oval video screen. There was something mythical. While the band “Return of the stingray guitar bets, a scorching piece of spacey blues, Bono strolled around those” claw “, as it is called innovation stage.

Then the lights really went out and ‘Beautiful Day’ and ‘I will follow “the attack. These are fast songs with great guitar work and it did not cope with the klankman. The more rock guitars and industrial sounds in the sound emerged, and the faster the rhythm, the harder it was to U2 sounding good.

The setlist was predictable, but does not say anything. There was a serious difference between the way Bono “I Will Follow” which he sang and ‘Magnificent’ bets. That first song is to certify that the youth ideals remain intact. But ‘Magnificent’ is U2 now: four late forties (Bono is already 50) that so much money that they challenge the spiritually searching. The song was the first great moment of the evening.

Meanwhile, everyone was admiring the claw and all its glory. This wonderful little stage below that giant spider structure. This video screen that gave everyone a good view. The arrangement, which allowed you through the stage also saw sitting audience, which reinforced the feeling that we are all ‘one’ are.

Bono felt it after about a half hour time to the Belgian contribution to the spectacle of the flower to turn. “There are more Belgians participate in this show than any other nationality. Today, the claw home, “he said.

It was followed by an ecstatic moment of “I Still Have not Found What I’m looking for ‘, and then Bono wanted something else. With just guitar in support he sang ‘North Star’, a new little song that the stadium was too small musical. It was the beginning of an intimate part, but also the beginning of the world-improving part.

Nobody takes the blame Bono that he wants to reduce debt of poor countries, but there is a lot of frustration about his preacher attitude. From “In a little while” went the open box of tricks: the first boy from the audience, Frank De Winne from space, a sermon by Desmond Tutu, and finally, well into the gad, a patch ‘Amazing Grace’. To take or leave, but the concert was a different style.

Here it was still hard, with “Vertigo” and “I’ll go crazy, but it was the oerriff of ‘Sunday Bloody Sunday’ muddle-headedness that emerging weather knocked out the stadium for U2 U2 to do what is good at: the passion, melody, great faith.

The end of the concert, including a long bisronde, was back in the positive atmosphere, with euphoric singalongs like “One” and “With or Without You” into a “Moment of Surrender ‘to come. The ovation sounded long, loud and very intense.

Yes, it was a good concert. Pioneering in technology. Inspired spiritually. Volatile musical. Moderate to aural. Overwhelming as mass spectacle.

Mexican Pre-Sale Codes !

U2 are taking the 360° Tour to Mexico.

The U2 360° Tour will visit Mexico City’s Estadio Azteca on May 14th, 2011 - just over five years since the band last played in Mexico, on the Vertigo Tour in 2006.

From Friday, ahead of next week’s public onsale, U2.com subscribers can enter a special advance presale.

The subscriber presale for Group 1 (Horizon, Breathe, Magnificent, Boots) begins this Friday, September 24th at 11AM and is open until next Tuesday, September 28th, 10AM (local time).

You’ll be able to purchase up to FOUR TICKETS for the Estadio Azteca show in May in a single transaction.

We have two pre-sale Codes -