Live Nation Announces
U2 360° Tour Environmental Impact Strategy Unprecedented commitment to a net zero emissions goal for the global tour
ABOUT MusicMattersMusicMatters is a division of EFFECT Partners, the leading social marketing agency in the U.S.; creating and executing credible campaigns designed to create meaningful social change that helps businesses grow. Over the last 13 years, MusicMatters has led the way with reducing the music industry's environmental impact by introducing systemic changes such as the EnviroRider, solar stages, carbon offsets, travelling ecofestivals, Greenloads, and biofuels. In addition to their music industry changing sustainability innovations and programs, MusicMatters is a global leader of event sustainability work and known for their work with the global tours of Jack Johnson and Dave Matthews Band, among others. EFFECT Partners is headquartered in Minneapolis, MN with an office in San Francisco, CA