What does Bono think is sexy ?

“It is sexy to want to change the world.” Bono

December 1st is World AIDS Day – a time to honor all who are affected by AIDS. Cities, brands, organizations and people are coming together from all over the world to make one statement. That ONE COLOR UNITES US. And that color is (RED).

Here’s how you can get involved. Help us turn Facebook & Twitter (RED) on December 1st:

Share our video & make your profile picture (RED).

Twitter: We’ve been working with our good friends at Twitter to do something really exciting. We’re turning the color of tweets red for the day! Just use #red or #laceupsavelives to turn your tweets red. Find out more at: @joinred or @U2TOURFANS #U2TOURFANS

What else can you do on December 1st? This World AIDS Day, (RED) partners are making increased contributions to help fight AIDS in Africa:

Starbucks: 5 cents for every hand-crafted beverage in US & Canada, and 5p/5 Euro cents for every espresso-based beverage bought in UK & Ireland.

Gap: 1% of all revenue at participating US and Canada stores.

Dell: Doubling their contributions on DELL (PRODUCT) RED™ products in US, UK and Japan. Until December 2nd.

Bugaboo: As always Bugaboo will be contributing 1% of their total revenue to the Global Fund.

Click here to see all (RED) partners.

33 million people in the world have HIV. 22 million live in Africa. It costs around 40cents a day for the 2 pills that are needed to help keep someone living with HIV alive. Yet, more than 70% of the people in sub-Saharan Africa live on less than $2 a day. Because of you, to date $140 million has been sent to Africa through (RED) partners and events, which has supported programs that have helped reach 4 million people.

Thank you for fighting AIDS in Africa. Being (RED) is sexy.

ONE COLOR UNITES US on December 1st