Oscar ? Tour ? New Album ? Yes, Maybe, Sure

The Edge /U2 /  @Walker

The Edge /U2 /  @Walker

2014 Academy Awards to perform their Oscar-nominated song “Ordinary Love” from the movie  Mandela: Long Walk to Freedom.

We all thought by now U2 would have released their next album. We all thought we knew the name of the album fan based sites all claiming the insider scoop on names and dates and yet  March has arrived and what do we have to show for all that noise.

Nothing ! Yup I said it Nothing U2 is not any closer to announcing dates for a massive tour, not any closer to announcing a release date. The fact is that the only news we have is that "Ordinary Love" is set to be performed on Sunday night and that the fact that this very song caused the delay from the release and expected tour.  

Pretty solid chance that U2 takes home an Oscar for best original song “Ordinary Love,” a song written for and featured in the biopic “Mandela: Long Walk to Freedom.”   Some long term fans hope that latter. They hope the boys do not win the honor. They claim its not deserved and that it (the win) will surly push the band into mediocrity and redundancy.

Jeff writes from the Buffalo News:  “Ordinary Love” is, despite the poignancy of its Mandela-themed lyric, an ordinary song. It sounds like a Coldplay B-side. We, the Academy included, should not offer U2 the impression that this is acceptable. We should and must demand more from them.

As the peak moments from the band’s last studio album, “No Line On the Horizon,” made abundantly clear, U2 has not run out of creative steam. Rather, the band’s apparent desire for worldwide mega-stardom is stripping the U2 sound of its full potential. For the first time in its career, U2 seems desperate, as if purposely chasing a hit.

Bono / U2 / U2TOURFANS

Bono / U2 / U2TOURFANS

Lets face it NOL was not a massive hit as hoped yet the music did grow upon those fans that allowed U2 to change course head towards a new direction to find some hidden golden that they had lost within the yester years of U2 hits. Under the covers the band has a sense that the writing is on the wall.

To be able to create music today that is meaningful to a whole new generation of fans may mean that you have to create a sound that is fresh beyond what has already been discovered.  Could this be the reason that Burton ( Danger Mouse) was called upon to help find that new sound?  Why bring in members of Coldplay ?

Could they be the answer to that new sound?  U2 has to look within and understand that their music appears to an audience that has growth and longs for yesterday and while it moves towards the future some of the past can be dragged along for good measure. 

U2 machine will start with a fresh new connection to their audience with the hopes of staying current.  Fans just ask that they play their music and be one with their identity.

 

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