(RED), U2 and Bank of America Partner to Fight AIDS

Partnership will deliver more than $10 million to fight AIDS and launch with free download of new U2 song debuting during Super Bowl

NEW YORK, Jan. 23, 2014 /PRNewswire/ -- (RED), rock group U2 and Bank of America today announced a partnership that will generate more than $10 million to fight AIDS. Details are available at 

The partnership will kick off with a commercial during the February 2 Super Bowl that will feature U2 performing a new song, "Invisible." The song will be available as a limited edition release on iTunes for free download during the game and for the following 24 hours. For every download during that timeframe, Bank of America will donate $1, up to $2 million total, to the Global Fund to Fight AIDS, Tuberculosis and Malaria, which provides life-saving HIV/AIDS treatment, testing and prevention services to tens of millions of people in the world's poorest countries.

(RED) has already generated more than $240 million for the Global Fund since being founded in 2006 by U2 lead singer Bono and Bobby Shriver in order to drive corporate donations to the fight against AIDS. The additional funding from Bank of America will help (RED) surpass a quarter billion dollars raised.

Bono said, "Bank of America coming on as a (RED) partner to help the Global Fund's efforts to eliminate AIDS is great news.  It's the kind of game-changing influence that will not just deliver millions of dollars but raise consciousness and keep public pressure on putting an end to this devastating pandemic which has already taken the lives of 35 million people.  And just in...the bank's commitment of $10 million has resulted in the Gates Foundation, SAP and Africa's Motsepe Family matching for a total of $22 million.  Incredible."

Key to the success of this initiative will be raising awareness among Bank of America's vast customer base and more than 240,000 employees, and providing opportunities for them to take action at this critical moment in the global effort to eradicate mother-to-child transmission of HIV by 2015. Bank of America serves one in two U.S. households with a network of approximately 5,100 retail banking offices and 16,300 ATMs, has one of the most visited websites in the world, and more than 30 million online banking users and 14 million mobile users.

Brian Moynihan, CEO, Bank of America, said, "Just as we dedicate all of our resources to serving customers and clients in the U.S. and around the world, we can bring these capabilities to (RED) and the global health community in the fight against AIDS. Most importantly, we're encouraging our customers and employees to join the fight."

(RED) funds are fighting AIDS in eight African countries – Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia – and are used to support HIV/AIDS grants which provide treatment, testing and prevention and care services, with a focus on ending mother-to-child transmission of HIV and achieving an AIDS-free generation. Of the more than $240 million generated by (RED), 100 percent has gone directly to the Global Fund for on-the-ground services, with no overhead taken out by (RED). (RED) and its partners – from Bank of America, to Starbucks, Apple and more – are united in a global push to end mother-to-child transmission of the deadly HIV virus by 2015, in accordance with the UN Millennium Development Goals

Mark Dybul, executive director, the Global Fund to Fight AIDS, Tuberculosis and Malaria, said, "We'd like to thank Bank of America, (RED) and U2 for this innovative partnership to deliver much-needed funds and awareness to our fight to eliminate AIDS. This partnership will have a tremendous impact over the coming years." 

About (RED)

(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS.

(RED) partners with the world's most iconic brands who contribute up to 50% of profits from (RED) branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, The Coca-Cola Company, Beats by Dr. Dre, Belvedere, Claro, SAP, Telcel and Live Nation Entertainment. (RED) Special Edition partners include: Jonathan Adler, Theory, HEAD, Kidrobot, Mophie, FEED, Sir Richard's Condom Company, Shazam, Girl Skateboards, Nanda Home, Bottletop, Fatboy USA and Bed Bath & Beyond.

To date, (RED) has generated more than $240 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 40 million people with prevention, treatment, counseling, HIV testing and care services.

(RED) is a division of The ONE Campaign. 

Learn more at  red.org.

About the Global Fund

The Global Fund is an international financing institution dedicated to attracting and disbursing resources to prevent and treat HIV and AIDS, TB and malaria. The Global Fund promotes partnerships between governments, civil society, the private sector and affected communities, the most effective way to help reach those in need. This innovative approach relies on country ownership and performance-based funding, meaning that people in countries implement their own programs based on their priorities and the Global Fund provides financing where verifiable results are achieved.

Since its creation in 2002, the Global Fund has supported more than 1,000 programs in more than 140 countries, providing AIDS treatment for 6.1 million people, anti-tuberculosis treatment for 11.2 million people and 360 million insecticide-treated nets for the prevention of malaria. The Global Fund works in close collaboration with other bilateral and multilateral organizations to supplement existing efforts in dealing with the three diseases.

About Bank of America

Bank of America is one of the world's largest financial institutions, serving individual consumers, small- and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 50 million consumer and small business relationships with approximately 5,100 retail banking offices and approximately 16,300 ATMs and award-winning online banking with 30 million active users and more than 14 million mobile users. Bank of America is among the world's leading wealth management companies and is a global leader in corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 3 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients through operations in more than 40 countries. Bank of America Corporation stock BAC +0.06% is listed on the New York Stock Exchange.

SOURCE (RED)

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U2,(RED),Bank of America and The Super Bowl

L-R: Deborah Dugan, CEO, (RED); Mark Dybul, Executive Director, The Global Fund to Fight AIDS, TB and Malaria; Patrice and Precious Motsepe; Anne Finucane, Bank of America; Bono, co-founder, (RED); President Mahama, Ghana; Bill McDermott, SAP. (RED) announces $10 million commitment from Bank of America to the Global Fund to fight AIDS, attracting matching funds from the Gates Foundation, SAP and the Motsepe family. (RED) passes milestone of $250 million for the Global Fund. (PRNewsFoto/(RED))

L-R: Deborah Dugan, CEO, (RED); Mark Dybul, Executive Director, The Global Fund to Fight AIDS, TB and Malaria; Patrice and Precious Motsepe; Anne Finucane, Bank of America; Bono, co-founder, (RED); President Mahama, Ghana; Bill McDermott, SAP. (RED) announces $10 million commitment from Bank of America to the Global Fund to fight AIDS, attracting matching funds from the Gates Foundation, SAP and the Motsepe family. (RED) passes milestone of $250 million for the Global Fund. (PRNewsFoto/(RED))

U2 will premiere a new song, “Invisible,” via a commercial from (RED) and Bank of America that will air during next Sunday’s Super Bowl (Feb. 2.) As previously reported by Billboard, the song will set up U2’s forthcoming album – a follow-up to 2009’s No Line On The Horizon, and the group’s first under new manager Guy Oseary.

The track will then be made available on iTunes for 24 hours and for each download during that time, the Bank Of America will donate to the Global Fund To Fight Aids,Tuberculosis And Malaria.
 
“Invisible” will be available a limited-edition free download on iTunes for the first 24 hours after the Super Bowl commercial airs. For every download during that time, Bank of America will donate $1 (up to $2 million) to the Global Fund to Fight AIDS, Tuberculosis and Malaria, to provide life-saving HIV/AIDS treatment, testing and prevention services in many of the world’s poorest countries.

Beyond the downloads, U2, (RED) and Bank of America expect to generate more than $10 million in donations and funding for the campaign.

One Series IV: Fans Feel One

The song has since become regarded as one of the greatest songs of all-time. It was ranked #36 in Rolling Stone’s “The 500 Greatest Songs of All Time”, the highest ranked U2 song. The track was also voted #1 on Q’s “1001 Best Songs Ever” list, VH1 ranked the song #2 in its list of “Greatest Songs of the 90s”, and voters in an April 2006 poll on VH1 named the song as having Britain’s number one lyric – “One life, with each other, sisters, brothers”. The song is currently ranked as the 94th greatest song of all-time, as well as the fourth best song of 1991, by Acclaimed Music. A listener’s poll conducted by the popular Israeli radio station Galgalatz ranked “One” as the best song of the 1990s.

Performed Live

Since its first live appearance in 1992, the song has been played at every concert of U2’s subsequent tours. It has also been played at several benefit concerts, including the 1995 Pavarotti and Friends concert in Modena, the 1997 Tibetan Freedom Concert in New York, the 2003 46664 concert, at Live 8 in 2005, and with Mary J. Blige on Shelter from the Storm: A Concert for the Gulf Coast. The song took on an even more emotional meaning at a Popmart Tour show at Mexico City in 1997, as featured on PopMart: Live from Mexico City, where the tearful rendition was dedicated to the late Michael Hutchence of INXS. Live performances of the song are also depicted on the concert films Zoo TV: Live from Sydney, U2 Go Home: Live from Slane Castle, Vertigo 2005: Live from Chicago and U2 3D. Until the second leg of the U2 360 Tour, One was played live in the key of A flat minor, while the recorded version is played a semitone higher.

Mary J Blige:

After being invited to join the group on-stage at a New York concert in 2005, Mary J. Blige performed the track with U2 and received a standing ovation. A recording of the song was later created, with Blige on lead vocals, Bono supplying additional vocals, and the band performing the music. This recording was featured on Mary J. Blige’s multi-platinum album The Breakthrough, released in late 2005. It was released as the album’s second international single in April 2006, having already been featured heavily on BBC Radio 1’s playlist, and it has been a staple record on Capital FM’s playlist since late January 2006. In May 2006, Blige performed the song at the finale of American Idol with finalist Elliott Yamin, ahead of its full release to American radio. It was also used by Fox for its end-of-season montage after game five of the 2006 World Series.

On December 31, 2006, “One” was announced by BBC Radio 1 to be the thirty-fifth highest-selling single of 2006 in the UK. It was also nominated for the Grammy Award for Best Pop Collaboration with Vocals in December 2006.

Did you know this?

In late 2006, a Bank of America employee sang “One” with lyrics modified to refer to the Bank of America and MBNA merger. The video subsequently became an Internet phenomenon. Universal Music Group, the copyright owner of the song, posted a cease and desist letter directed at Bank of America in the comments section of Stereogum, one of the blogs that posted the video.