U2 Wants to be Relevant in 2014


Should U2 call a day after this next album ? Staying relevant has already been a center point for Bono and the boys. Clearly today's Superbowl release embarks the boys on a new journey with new direction from Guy  Oseary and Live Nation.

“U2′s been on the verge of irrelevance for 20 years. We’ve dodged and we’ve dived and made some great work along the way and occasional faux pas, but this moment where we’re at, to me, feels really close to the edge of irrelevance.” Haunting words from Bono during an interview that we can be sure the marketing machines at Live Nation never wanted to see published.

Should they quit ? 360 Tour  was amazing however it was only amazing because of their 30 year discography and not with standing their current album at the time "No Line On The Horizon"  which failed to achieve the success that the boys had hoped for.

U2 debuts a song off its first album in five years--"Invisible," an anthemic, reflective look at lead singer Bono and the band leaving their native Ireland as young men.

"Invisible" is inspired by Bono's migration with the band to London as they tried to land a record deal nearly four decades ago, and the emotional consequences inherent to all hometown departures, its lyrics ("I'm more than you know") suggesting a man on the cusp of reinvention.

U2 marketing machines have been fast at work rebuilding the U2 of yesterday and bringing forth some new elements to grab the attention of this new digital single age.  Reaching across the pond to engage Hollywood the boys created "Ordinary Love" as the the entry back to the center of the music world winning an Golden Globe and scoring a Oscar nomination you can see that U2 plans to remain relevant.  Today's Super Bowl commercial can be viewed as the official start of the year of U2.

Wide Reports U2 June Release

We have hear more from our sources and of course we have all reviewed the comments Bono made the other night after the Globes award.

Which we view as a great sign that U2 is starting the process to getting their next single out.

We expect to see something around Superbowl time frame. Heck that would be perfect to get the global stage release during the biggest show in the world.

Yup proves that the marketing machine behind U2 is alive and well.

Anyway just in case you missed Bono's comments:

We’re still working some things out, Bono said of the group’s thirteenth studio album, which he said was being prepped for a June release date.

The frontman also revealed that the band’s next single, “Invisible,” will be out in the coming weeks.

“It’s not what you expect,” Bono said of “Invisible.” “It’s not your typical love song.

Surprise Gig U2 Play Hollywood Ballroom

Bono/ U2 360/ File Photo /  Mark Peterson /U2TOURFANS

Bono/ U2 360/ File Photo / Mark Peterson /U2TOURFANS

Hollywood: It was widely reported that U2 was in town over the weekend working on some super special project that could relate to a Superbowl commercial.

In a star filled Hollywood hotel ballroom, Bono, The Edge and 300 other guests attended Sean Penn's third annual Help Haiti Home benefit, which raised nearly $6 million for the J/P Haitian Relief Organization.

The surprise of the evening was a performance by U2. The Edge and Bono performed an acoustic set with Anaelle Jean-Pierre and followed up the evening with three songs. 

It is hard to keep a secret in Hollywood however; this kept tight under wraps. Did the Hollywood elite get a chance to hear three band new songs? No sorry three songs where Hallelujah, Desire and Vertigo.  We expect to see today photos and maybe some audio from the evening. We can say one thing for sure. U2 marketing machine is under way, watch for something big to hit the streets very soon.

U2 Super Bowl Commerical

The boys have been busy this week. As we reported earlier rumors had the boys on the other side of the world.

However U2 has spent most of the week in Santa Monica shooting a video that will become part of a new U2 commercial that will air during the Super Bowl. 

U2.com members may be able to catch a longer clip on line ( that's yet to be confirmed)

Sirius Radio had a report this week that U2 will premiere a new song as well as announcement of the release date of the new album.

Branding and Marketing, this is an area that U2 has always found a good partner to team up with as they release big projects. Look towards Amazon, NetFlix, Crackle or even Google to step into the mix and become a partner. 

If you have breaking U2 news send it to our news desk and we will confirm your story prior to publishing


Note from Editor-in-Chief Dre:  its seems that one of our fellow U2 blogger sites believes that a member from our team ( Chad Taylor) has taken an excerpts from their article. The story was not widely publicized and information gathered from the story was collected via public social media tools as well as resources that share information with us. However in the interest of good community standing I feel that since the other site broke the story and we simply chased down leads to put our story out we can not take credit for the story in whole. We are trusted to provide news and information and as such we are all to be held to a high standard for reporting those stories to you.  No story is bigger than our creditability with you the fan. Therefore I have asked that we place the URL of the other story within this story and thus providing credit to them.