“Pride (In The Name Of Love)” is an old favorite song which deserves play today on Martin Luther King Day. The song comes from their career-expanding 1984 album, The Unforgettable Fire. The album was produced by Brian Eno who encouraged a more atmospheric and ambient sound, a major change in direction for the band. Their previous three records had been produced by Steve Lillywhite. The album also featured an elegy to Martin Luther King, called “MLK.”
The Unforgettable Fire also marks their long-term collaboration with photographer and director Anton Corbijn. Corbijn collaborated most notably with Joy Division on the video for the 1988 release of the single “Atmosphere”, Echo and the Bunnymen and Depeche Mode. Corbijn recently directed Control (2007) which was about the band Joy Division and The American (2010).
The lyrics make reference to Jesus being betrayed with a kiss, as well as referring to the assassination of Martin Luther King, Jr. All came in the name of love.